Muhammad Farooq is an independent research consultant and Founder of Buzdar Insights. He has more than eight years of experience in world leading telecom companies like Telenor, China mobile, Maxis and ETISALAT in Market Research, Customer Experience, and Customer Lifecycle Management. As an independent consultant, Muhammad Farooq has helped more than 20 startups in Business Development and Strategy. He is also an academician and researcher. He has authored "Customer Experience Management Book and more than 30 Publication in well-known journals. His research interest areas are Transformative Marketing, Customer Behaviour, Customer-Based Brand Equity, and Customer Experience
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